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Privacy Policy

Last updated on June 19, 2024.

Meubles RD respects your privacy and is committed to protecting your personal information in accordance with applicable laws. This Privacy Policy (the "Policy") applies to all activities involving the collection and processing of your personal information by Meubles RD, including in our stores, when using the website www.meublesrd.com (the "Website") accessed by smartphone or computer, including online purchases on the Website or any other interaction with you. Meubles RD takes the privacy of its customers seriously, and we hope the Policy helps you understand how we use your personal information. You will find information about our practices and your rights.

The terms "you," "your," and "yours" refer to the individual whose personal information is collected or processed by Meubles RD. The terms "we," "us," and "our" refer to Meubles RD. The masculine is used in the Policy solely to lighten the text.

1 — What is personal information?

Meubles RD applies the definition of "personal information" as provided by applicable laws. Privacy laws in Canada generally define "personal information" as any information about an identifiable individual. This includes information that can be used alone or with other information to identify, contact, or locate a particular person. Information from which all direct and indirect identifiers have been removed (i.e., anonymized information) is not considered personal information.

2 — What categories of personal information do we collect?

We may collect, use, store, and transfer the following categories of personal information:

  • Customer data: such as first name, last name, email, phone, address;
  • Transactional data: purchase history, shipping information;
  • Combined data: personal data, transaction data;
  • Technical data: such as cookies, behavioral data (browsing history, search history, chat conversation history, and interactions with our Website and online ads), unique identifiers, IP address, and geolocation information;
  • Financial (sensitive) data: such as credit card information, transaction details (amount, order numbers, billing number, etc.).

We may also collect, use, store, and transfer the following categories of personal information about our employees and candidates applying for jobs with Meubles RD:

  • Background check information: including criminal record and copies of identification documents;
  • Emergency information: including emergency contact details, health status, and allergies;
  • Identity information: including date of birth, education history, residential address, and information related to passport or other documents to determine your right to work in Canada;
  • Technical information: including your username(s), identifier(s), logs of successful and failed login attempts to Meubles RD systems, your location when using Meubles RD systems, and information about the device you use to access Meubles RD resources.

If you provide Meubles RD with personal information about another person (e.g., family members), you declare that you have obtained all necessary consents from that person to allow us to collect, use, and disclose this personal information for the purposes outlined in the Policy.

By providing us with this personal information, sending us an email, or visiting our Website, you communicate with us electronically. You consent to receive non-commercial electronic communications from us via the Internet, email, SMS or notices posted on our Website in accordance with the Policy. You agree that by transmitting agreements, notices, information, and other communications electronically, we comply with any legal requirement that such communications be in writing

3 — How do we collect your personal information?

We use different methods to collect your personal information, including:

a) Direct interactions. When you communicate with us, you may provide us with your personal information, such as in the following situations:

  • When you fill out a form on our Website to subscribe to our newsletter.
  • When you fill out contact or inquiry forms on our Website, we request access to your contact information, such as your name, phone number (optional), and email address.
  • When you complete your purchases, we collect your first name, last name (your company name if applicable), delivery address (including province, city, postal code, and country), email, and phone number. You may also provide a company name, but this is not mandatory for the transaction. If you choose in-store pickup, you must also provide the name of the person who will pick up the order.
  • When you make a payment, we request your credit card number and CVV, as well as the expiration date. You must provide your billing address if it differs from the delivery address. The same information is required if you choose to pay with Fairstone Financial.
  • When you apply for a job through a spontaneous application on our Website, you must provide several personal details, such as your name, address, city, email, phone or mobile number. You must also attach your resume, which contains additional personal information under your control, including your professional history.
  • When you create an account with us, you must provide your name, email, and password. Your account contains optional billing and default delivery addresses that you can modify at any time. You can also see your product reviews and wish list.
  • When you voluntarily provide your personal information during communication with us by any other means for other reasons.

It is prohibited to commit identity theft when submitting personal information on our Website. Any request must be made under a real name with the other required information.

b) Indirect interactions. We collect certain personal information about you indirectly from our service providers with whom you also do business. This is the case when we receive your job application through a recruitment agency or when we obtain your contact and identity information for marketing purposes from a third party. Any indirect collection of your personal information is done in accordance with this Policy, any privacy policy of the service provider in question, and in compliance with applicable laws.

c) Automated technologies or interactions. When you interact with our Website, we automatically collect technical personal information and internet activity information regarding the computer equipment used to access our Website, as well as browsing measures and trends. We collect this information using cookies, pixels, server logs, and other similar technologies. We may also receive your technical personal information if you visit third-party websites that use our cookies.

4 — Why do we collect and use your personal information?

We may use your personal information for the purposes for which it was collected, in accordance with the Policy, for other purposes authorized by law, or with your consent. We may use the information collected for the following purposes:

  • To communicate with you when you request it, including when you use the "Send a request" form on our Website or, generally, to follow up on inquiries about our products and services;
  • To send you our newsletter when you have chosen to subscribe;
  • When you make online purchases, including for payment and financing purposes, such as managing Fairstone Financial financing requests;
  • To communicate with you via email or SMS to deliver purchased products and enable you to track home delivery;
  • To communicate with you via email or SMS to inform you about our promotions, sales, events, and new products. You may also receive reminders if you have abandoned a product in your cart or if a desired product that was out of stock is now available.
  • When you fill out forms for contests or surveys;
  • To allow you to submit a spontaneous application online;
  • When you create an account with us;
  • When you share our products or Website through your social media;
  • To facilitate your navigation, as explained in more detail in our Cookie Policy;

This list is not exhaustive, and we may need to process your personal information for other legitimate purposes, such as ensuring the security of your financial transactions or our Website, and preventing fraud or for training purposes.

As indicated in section 10(e) below, you can always choose not to receive promotional material from Meubles RD.

5 — Who has access to your personal information?

Internally, access to personal information operates on a "need to know" basis, meaning our employees do not have access to your personal information unless it is necessary for them to perform their duties. Externally, refer to the following section.

6 — To whom do we disclose your personal information?

Except as provided below, Meubles RD does not disclose your personal information to organizations or third parties without your consent unless required or authorized by law. It is important to know that Meubles RD never sells your personal information to third parties. We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes, and we only permit them to process your personal information for specific purposes and in accordance with our instructions and this Policy.

These third parties fall into the following categories of recipients:

  • Our product delivery partners, as we must ensure you receive your products at the correct address;
  • Our financial partners, such as Fairstone Financial or third parties involved in processing your bank data on our Website. All these entities apply the PCI DSS standard for bank cards.
  • Our advertising partners, such as our advertising agency and our advertising/customer management software;
  • Our service providers who help us achieve the purposes for which your personal information was collected, including server hosting providers who help us store your personal information;
  • Service providers who help us conduct demographic studies on Website visitors and job applicants;
  • Law enforcement or government agencies as part of an investigation into actual or potential fraud, a law, regulation, or our Website terms of use violation, or to protect the rights, property, or safety of Meubles RD, our customers/users, or our partners;
  • An acquiring entity in connection with the completion or proposed completion of a commercial transaction (including liquidation, foreclosure, seizure, or repossession), a concession, merger, business consolidation, or any other type of acquisition, liquidation, transfer, conveyance, or financing of Meubles RD, in whole or in part, or any of the business or assets of Meubles RD. Any entity involved in such a transaction will be entitled to continue using your personal information as set out in this Policy.


7 — How do we store and protect your personal information?

We understand that protecting your personal information is important, and we have implemented appropriate technical, organizational, and administrative security measures to prevent the risk of unauthorized access, loss, theft, or alteration of your personal information. We have physical safeguards in place to prevent unauthorized access to our systems, and we use encryption technologies to secure communications between your device and our systems, such as TLS and HTTPS.

Your personal information is stored on secure servers located in Canada and the United States, with appropriate protection measures in place, whether by our own servers or those of our third-party service providers.

While we take reasonable measures to protect your personal information, we cannot guarantee complete security. Any transmission of personal information is at your own risk. If you believe that your personal information has been compromised, please contact us immediately using the contact details below.

8 — How long do we retain your personal information?

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including to meet any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, and whether we can achieve those purposes through other means.

9 — Children Under 14 Years of Age

Protecting the personal information of children is extremely important. Meubles RD recognizes its responsibility to protect children's privacy and does not intend to collect personal information from children under 14 years of age.

Our Website is not intended for children under 14 years of age. No one under 14 may provide personal information on our Website. We do not knowingly collect personal information from children under 14. If you are under 14, do not use or provide any information on our Website or through any of its features, and do not provide any information about yourself, including your name, address, phone number, or email address. If we learn that we have collected or received personal information from a child under 14 without parental consent verification, we will delete that information.

10 — Your Rights Regarding Your Personal Information

Subject to certain exceptions as permitted by law, you have the following rights regarding your personal information that we hold:

a) Your Right of Access

You have the right to access your personal information that we hold and to receive a general account of our use of that personal information. Upon receipt of a written request from you, we will confirm whether we are processing your personal information and, subject to applicable exemptions, provide you with a copy of your personal information. In certain limited circumstances, we may not be able to make all relevant personal information available to you, for example, where that personal information also concerns another individual. We strive to respond to all legitimate requests within one month. It may take us longer than a month if your request is particularly complex or if you have made several requests. In this case, we will notify you and keep you updated. If you request additional copies, we may charge a reasonable fee.

b) Your Right to Rectification

If the personal information we hold about you is inaccurate or incomplete, you have the right to have it corrected. You may also provide written comments to be included in your file. If you are entitled to rectification and if we have shared your personal information with others, we will inform them of the rectification as much as possible and if this does not involve a disproportionate effort. If you ask us, where possible and legal, we will also inform you of the identity of the third parties with whom we have shared your personal information so that you can contact them directly. We strive to handle all requests for rectification of personal information promptly. If you have an account with us, you can access and modify most of your personal information directly in your account.

c) Your Right to Control Dissemination

You have the right to control the dissemination of your personal information. As such, you may ask us to de-index (i.e., remove from search results) any hyperlink associated with your name and allowing access to your personal information if the underlying dissemination of your personal information contravenes the law or a court decision, or if it causes severe damage to your reputation or privacy. This also includes your right to re-index (i.e., include in search results) any hyperlink associated with your name when it may prevent the perpetuation of severe damage to your reputation or privacy.

You can contact us for assistance in modifying, updating, or deleting your personal information previously provided to Meubles RD. We strive to handle all requests for rectification of personal information promptly.

d) Your Right to Erasure

You may ask us to delete or remove your personal information in certain circumstances, for example, when we no longer need your information for the purposes for which it was collected, or if you withdraw your consent (where applicable given that your consent forms the legal basis for our processing of your personal information). If you are entitled to erasure of your personal information and if we have communicated it to third parties, we will take reasonable steps to inform them as much as possible and if this does not involve a disproportionate effort. If you ask us, where possible and legal, we will also inform you of the identity of the third parties with whom we have shared your personal information so that you can contact them directly. In cases where we are required to delete your personal information, we will provide you with a written confirmation of the removal.

e) Your Right to Withdraw Consent

If we rely on your implicit or explicit consent as the legal basis for processing your personal information, you have the right to withdraw it at any time for our processing of your personal information. However, this withdrawal will not affect the legality of processing carried out before you withdrew your consent. If you withdraw your consent, we may not be able to provide you with certain services, such as those mentioned in section 4 above. If this is the case, we will inform you at the time you withdraw your consent.

If you wish, you can unsubscribe from our newsletter by sending a written request to our Privacy Officer using the contact details provided in section 14 below or by opting out of receiving future communications by clicking the link at the bottom of each email communication. If you have an account with us, you can modify your newsletter subscription directly in your account.

11 — What is Retargeting?

Retargeting involves using cookies, such as pixels, to better understand and analyze your behavior on different websites and present appropriate products to you. We may use cookies to track your preferences and activities on our Website. By using and visiting our Website, you consent to our use of cookies on and off this Website. We use cookies on our Website to:

  • Improve online customer service and the functionality of our Website;
  • Personalize the content of our Website; and
  • Offer a more secure experience.

Additionally, our Facebook ads are targeted based on demographic and geographic data. Facebook also allows us to re-target you if you have shown interest in certain products. By combining Facebook and Google Analytics, we can obtain demographic information about our visitors and users, which may include age, gender, preferred language, interests, and user location. You consented to these retargeting operations when registering with these service providers. By default, the cookies we use are disabled, except for those strictly necessary for our Website to function. However, you can choose to enable them. It is important to know that without cookies, you will not be able to access some of the functions of our Website and will not be able to fully enjoy it. For more information, see our Cookie Policy.

12 — Hyperlinks to Other Websites

Note that our Website may provide relevant links to other sites or transfer you to other websites operated by other entities, for example, when you click on the Facebook or YouTube link. Meubles RD has no control over sites operated by other entities and does not in any way assume responsibility by listing them on our Website. Any information you transmit to websites operated by other entities will be subject to the privacy policies applicable on those websites.

13 — Changes to this Policy

We may update this Policy from time to time to reflect changes in our practices, legal requirements, or other reasons. We will post the updated Policy on our Website and update the "Last updated" date at the top of the Policy. Please review the Policy periodically to stay informed about how we are protecting your personal information.

By continuing to use our Website after the revised Policy has been posted, you agree to the changes and the collection, use, and disclosure of your personal information as described in the updated Policy.

14 — Questions

If you have any questions about this Policy or our privacy practices, or if you wish to exercise your rights, please contact our Privacy Officer by making a written request, either by letter or email, using the following contact details:

Mr. Étienne de Andrade
Chief Privacy Officer
Head office - RD Furniture
500, rue de l’Acadie
Victoriaville (Québec) G6T 1A6
Email: confidentialite@meublesrd.com